Minister Singh Meets Czarnikow Group to Explore Expansion of Fiji’s Market Reach and Diversification for Higher Profitability

The Minister for Multi-Ethnic Affairs and Sugar Industry, Hon. Charan Jeath Singh, is making waves during his official trip to London, blending diplomatic, economic, and priorities of Fijian communities.

Minister Singh is currently attending a 33rd International Sugar Organization Council seminar in London as an ISO member. While in London, he met the Directors of Czarnikow Group, a global leader in sugar trade and value-added products like ethanol, to discuss possibilities of expanding Fiji’s market reach and diversifying its product offerings to secure higher prices and better profitability for farmers.

Czarnikow Group has had a historical relationship with Fiji for over a century, tracing back to the era of the Colonial Sugar Refining and continuing through the Fiji Sugar Corporation (FSC).

While acknowledging the significance of this partnership, Honorable Singh highlighted Fiji’s priorities and objectives that are vibrant for the betterment of hardworking sugarcane farmers and the sugar industry.

“Fiji and Czarnikow share a special bond for over a century and a healthy relationship. I focus on the future of FSC and Czarnikow to secure the best deal for our sugarcane farmers to ensure they receive the best for their hard work,” he said.

Minister Singh further alluded to Czarnikow on Fiji’s pathway and government’s plan for sugar industry on exploring new markets for sugar and value-added products. He reiterated FSC’s plans and focus on expanding Fiji’s sugar export market access to secure better and favorable prices for sugarcane farmers in the future.

 The Directors of the Czarnikow Group ensured their commitment and continued support for FSC, giving insight into competitive market opportunities for Fiji